about pure bottling.

We are a 100% NZ owned business which focuses on providing an end to end solution to our customers. We take a holistic approach to business and strongly believe that every part of the process needs to be done to an exceptional standard in order to achieve 'excellence' to our customers. Our Vision, is to become a world class juice and beverage manufacturer. We place paramount importance in the investment of our people, systems and our facilities. 

At Pure Bottling NZ, we are entirely orientated to provide exceptional service and quality. We work hard to meet your needs, while at the same time being flexible enough to tailor to your business requirements in an efficient and progressive manner, through automation and technology.

Pure Bottling has the capacity to supply small to large businesses that are looking for a partner who can contract manufacture and/or bottle and label a wide variety of liquid goods. We provide your assistance in developing your final product recipe, sourcing bottles and labels, packing and distributing throughout New Zealand. Pure Bottling is also supported by an experienced Quality, Production and Engineering team.

The success of Pure Bottling is based around building mutually beneficial strategic relationships. We believe in sustainable growth and providing the best possible service to our customers. Quality and efficiency are at the forefront of everything we do and to achieve this, we invest in our people, our systems, and technology. 

Please meet our dedicated team below…

  • Hamish Gordon – Director

    Hamish has been in the food industry since 2004 in various sales and management roles. With a passion for NZ, dealing with people and a love of business Hamish is truly excited about the Pure Bottling offering. Business is largely about people and Hamish strongly believes that the team at ‘Pure Bottling’ have the expertise and acumen to make a ‘real’ positive difference to this growing industry.
  • Craig Ayres - General Manager

    Craig brings a vast wealth of experience in both the bottling and dairy industries in New Zealand and abroad. He joins us after 10 years at IXOM where he has honed his commercial skills and leadership qualities.  Prior to this Craig has gained 10 years’ experience in production roles bottling a range of beverages including soft drinks, RTD’s, spirits, beer, wine, milk and fresh juices both in NZ and the UK.  He graduated from Massey University in 2000 having successfully completed his Bachelor in Technology (Food Technology).
  • Michael Brooks - Chief Financial Officer

    Michael has been with the business for 4 years having previously spent three years in the liquor distribution industry as a management accountant.  He successfully completed the three-year New Zealand Chartered Accountant programme in 2013 after enjoying six years at the University of Auckland.

    Michael is very passionate and dedicated to elite sport and has travelled the world in recent times as one of New Zealand’s international referees.    Michael feels most at home at the swimming pool with a set of goals and a water polo ball.

  • Ed Baggaley – Technical & Quality Manager

    With over 11 years of experience in the bottled water and contract bottling industry in both General & Operations Management roles Ed offers a broad range of experience in the areas of Manufacturing, Supply Chain & Logistics, Technical, Compliance and Project Management. Prior to this Ed also has over 20 years of experience in food packaging industry.


  • Andrew Friedlieb - Commercial Manager

    Andrew has come to us from Australia where he worked on leading Beverage Brands for over 10 years and taken  them into new territories. With a strong Commercial Acumen he has a passion for all things Innovative & Disruptive and is determined to drive sustainable growth for our partners. Incredibly customer centric in his approach he will ensure that the best service is provided to all Pure Bottling partners and an exceptional product is delivered at the end of it.
  • Bjorn Nielsen - Supply Chain Manager

    Bjorn joins us from Auckland having managed a large liquor distribution centre. Having spent 11 years through various roles in the liquor and foodservice industries Bjorn offers a broad range of experience to our expanding Logistics offering. His procurement, marketing and logistics background will definitely add value to Pure Bottlings future.